$20 Free Play Sign-Up Bonus

7th Street Casino | Ongoing Promotion

Campaign Outcome
Increased new card sign-ups and generated incremental gaming revenue by lowering the barrier to entry for first-time visitors.

Role
Campaign strategy, creative direction, graphic design, promotional execution

Objective
Drive new player card sign-ups by offering a simple, immediate incentive. The goal was to attract first-time visitors, encourage initial play, and convert free play into paid gaming activity.

Approach
We promoted a straightforward offer where new card sign-ups received $20 in Lucky Loot free play. Messaging focused on ease, instant value, and low commitment, positioning the offer as a risk-free way to try the casino. The promotion was designed to appeal to both local traffic and visitors staying nearby who were looking for evening entertainment.

Channels + Deliverables

• Geofenced social ads targeting nearby visitors and hotel guests

• Property-wide posters, banners, and digital screens

• Direct mail postcard promoting the $20 free play sign-up offer

• Branded visuals reinforcing the Lucky Loot incentive

Key Insight
A clear, immediate incentive proved effective in driving new card sign-ups. By minimizing friction and emphasizing instant value, the $20 free play offer successfully introduced new guests to the casino and supported overall revenue growth.