Get Paid to Fix Air Leaks

Kansas Business Energy Savings Program | Q4 2025

37 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Increase awareness and adoption of compressed air leak detection and repair services by promoting available incentives and positioning air leak fixes as a fast, high-impact efficiency upgrade.

Approach
I supported a focused, short-duration campaign that emphasized simplicity and quick returns. Messaging highlighted how businesses could get paid to address air leaks, with clear calls to action tailored across social, email, and printed case study materials. Outreach was coordinated with Trade Allies to reinforce credibility and drive follow-up conversations.

Channels + Results

• Sponsored Social (FB): 5 days | 44 link clicks | 1,151 impressions

• Case Study One-Pager: 14 QR scans

• Trade Ally Email: 102 sent | 63% open rate | 61 clicks | 16 calls

• Customer Email: 1,927 sent | 22% open rate | 28 clicks | 9 calls

Key Insight
Despite lower overall reach, Trade Ally engagement significantly outperformed customer outreach, confirming that technical efficiency upgrades like air leak repairs resonate most when promoted through trusted industry experts.