Cash Incentives for Kansas Businesses

Kansas Business Energy Savings Program | Q3 2025

108 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Increase participation in Evergy’s Business Energy Savings Program by promoting limited-time
cash incentives to businesses across Kansas.

Approach
I led a multi-channel campaign that balanced urgency with clarity, making incentive eligibility and next steps easy to understand. Creative and messaging were adapted across print, email, and digital placements to meet audiences where they already engage.

Channels + Results

  • Postcard: 504 sent | 8 QR scans | 21 vanity URL visits

  • Sponsored Social (FB): 5 days | 173 link clicks | 7,964 impressions

  • Trade Ally Email: 53% open rate | 61 clicks | 16 calls

  • Customer Email: 28% open rate | 24 clicks | 6 calls

  • Bill Insert: 38 QR scans | 19 vanity URL visits

Key Insight
Trade Ally outreach drove the strongest engagement, confirming that incentive messaging
performs best when delivered through trusted industry partners.