Cash to Cut Your Building Costs

Kansas Business Energy Savings Program | Q2 2025

85 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Encourage office and multifamily building owners to pursue energy-efficient upgrades by positioning Evergy’s cash incentives as an easy way to reduce building operating costs.

Approach
I helped lead a targeted campaign focused on clarity and relevance for commercial building decision-makers. Messaging emphasized practical cost savings and upgrade opportunities, with creative tailored across print, email, and digital placements to support both customer and Trade Ally engagement.

Channels + Results

• Postcard: 1,042 sent | 7 QR scans | 7 vanity URL visits

• Sponsored Social (FB): 5 days | 115 link clicks | 7,554 impressions

• Customer Email: 1,076 sent | 31% open rate | 82 clicks | 12 calls

• Trade Ally Email: 528 sent | 47% open rate | 35 clicks | 9 calls

Key Insight
Segmented messaging and Trade Ally communication drove higher engagement, demonstrating that incentive campaigns perform best when tailored to specific building types and delivered through trusted industry channels.