Save Energy, Cut Cost, and Earn Cash Incentives

Kansas Business Energy Savings Program | Q1 2025

128 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Drive awareness and participation in Evergy’s Business Energy Savings Program by highlighting how Kansas businesses can reduce upfront costs through cash incentives for energy-efficient upgrades.

Approach
I supported the development and execution of a cohesive, multi-channel campaign designed to simplify incentive messaging and guide customers toward action. Creative was adapted across print, email, and digital channels to clearly communicate eligibility, benefits, and next steps while maintaining visual consistency.

Channels + Results

• Postcard: 5,943 sent | 12 QR scans | 14 vanity URL visits

• Sponsored Social (FB): 5 days | 152 link clicks | 9,523 impressions

• Customer Email: 45,305 sent | 19% open rate | 1,328 clicks | 8 calls

• Trade Ally Email: 1,042 sent | 52% open rate | 106 clicks

Key Insight
Direct email to customers generated strong click volume, while Trade Ally outreach delivered the highest open rate, reinforcing the value of partner-driven communication for incentive-based programs.