Gain Comfort. Save Energy

LG&E KU WeCare Program | Q1 2025

44 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Encourage customers to improve home comfort while saving energy through the weCare program. The campaign focused on clear messaging that demonstrated both comfort and cost-saving benefits of participating.

Approach
I supported a multi-channel outreach strategy combining social media and direct mail. Messaging emphasized simplicity, comfort, and tangible energy savings. Split social campaigns allowed testing of creative variations, while postcards reinforced the program and drove QR and vanity URL engagement.

Channels + Results

• Social Media (Left, FB): 5 days | 55 link clicks | 1,938 impressions

• Postcard: 42 QR scans | 19 vanity URL visits

• Social Media (Right, FB): 5 days | 31 link clicks | 1,261 impressions

Key Insight
Split social messaging helped identify which creative resonated most with customers. Postcards continued to deliver strong engagement, showing that a mix of digital and tangible touchpoints increases participation in energy efficiency programs.