New Year’s Comfort Starts
with weCare

LG&E KU WeCare Program | Q1 2026

53 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Encourage participation in the WeCare program by highlighting ways customers can make energy-efficient upgrades that improve comfort and save money. Messaging focused on ease of participation and the benefits of simple efficiency improvements.

Approach
I supported a short, targeted campaign emphasizing the start-of-year timing to inspire action. Creative assets reinforced the program’s value, using social posts, email, and direct mail to engage customers. Outreach was coordinated to maximize awareness and drive inquiries, while messaging was consistent across all channels to reinforce credibility and encourage follow-through.

Channels + Results

  • Sponsored Social (FB): 5 days | 87 link clicks | 2,496 impressions

  • Postcard: 23 QR scans | 15 vanity URL visits

  • Email: 23,184 sent | 34% open rate | 72 clicks | 8 calls

Key Insight
Integrated multi-channel outreach boosted engagement, with social media driving the highest immediate response and email providing broad awareness. Postcards added a tangible touchpoint, reinforcing program messaging and helping drive conversions.