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Energy Upgrades

LG&E KU WeCare Program | Q3 2025

32 projects generated

Role
Campaign strategy, messaging, creative execution, performance tracking

Objective
Drive awareness and participation in the WeCare program by letting eligible customers know they could receive free energy-saving upgrades. The campaign focused on simplicity and clarity, emphasizing that qualifying for upgrades is easy and requires minimal effort.

Approach
I supported a multi-channel outreach strategy combining social media, direct mail, and in-home posters. Messaging highlighted eligibility and benefits, with QR codes and vanity URLs to simplify follow-through. Creative was designed to be clear, approachable, and actionable, ensuring customers could quickly understand and engage with the program.

Channels + Results

• Sponsored Social (FB): 5 days | 36 link clicks | 1,427 impressions

• Postcard: 46 QR scans | 22 vanity URL visits

• Poster: 14 QR scans | 6 vanity URL visits

Key Insight
Direct mail and posters proved highly effective for driving engagement among qualified participants, while social media supported awareness. The combination of tangible touchpoints and digital follow-through helped maximize program participation.